Anthony J. Archer
Chairman & CEO
A futurist mindset entrepreneur and thought leader with multiple industries experience, having created and worked on several hundred million dollars of projects across the EU, MENA and LATAM regions. Anthony (42) creates business strategies with a focus on moral, ethical and social responsibility. He is tenacious in his determination to provide positive change through his business endeavors. The approach is to use his unique and holistic perception of economics, politics, human behavior and technology to provoke, adapt and improve our planet, making commerce a force for good that will result in improved and more sustainable lives for future generations, whilst generating ethical profit. A Singularity University (NASA Ames) Executive Graduate, driven by the tangible personal goal of positively impacting the lives of over 1 billion human beings through innovation, and execution, of exponential ideas.
Andrew J. Goodman
Chief Commercial Officer
A straight talking, yet amiable economics graduate, Andrew (40) started his career in the investment industry in one of the largest privately owned property investment companies in the U.K., followed by three years in the Middle East, before utilizing his fluency in both Portuguese and Spanish, based out of the group’s office in Brazil for six years, and now Mexico City. His extensive “boots on the ground” experience of our projects grants Andrew an unparalleled understanding of the day-to-day challenges of, and the multiple opportunities available, in the fast-growth environment of Latin America, which enables him to aid our business in a unique manner. Andrew is a strong communicator, relationship builder, and resource for both our internal team and our investors.
Guillermo Rode Escandón
Chief Business Development Officer – Mexico
Having originally commenced his association with Primal Group in 2014 as a client, he joined the company as a partner in 2015, attracted by his positive experience and a passion for the company’s vision. A graduate of the Universidad Iberoamericana, he started his career in commercial real estate working with renowned engineer Antonio Gutiérrez Cortina, before joining his family’s pharmaceutical distribution business during 1993 – 2010. Since then, Guillermo has been active within the investment world, seeking out socially responsible opportunities that provide him and his family with multi-tiered diversification.
Paloma Escandón
Chief Implementation Officer
A determined trailblazer, Paloma (39) gained decision making and managing skills through years of professional aviation as a pilot, focusing on safety, attention to detail, and personnel training. She then decided to pursue her environmentalist conviction to securing a sustainable future and earned an executive degree in conservation and environmental sustainability at Columbia University’s Earth Institute. Paloma furthered her development implementing projects and programs for socially responsible companies. During this time, she joined Primal Group, convinced that sustainability is only achievable through a correct and profitable business model. Today, Paloma meticulously helps us navigate the different ways to implement our mission with the most integral strategies. With a future of accelerating change in mind, in 2018 she attended Singularity University (NASA Ames) to understand the exponential technologies that will disrupt our industry and how to apply them to future proof our business.
Henrique dos Santos Lopes
Chief Agronomist
A graduate of the University of São Paulo with a degree in Agronomic Engineering, Henrique (30) has experience well beyond his years, managing large scale commercial plantations (20,000+ ha.) across multiple countries in Latin America and Africa. Henrique is sufficiently experienced to lead our agronomy team, and youthful enough to embrace continued learning. With a specialized focus in applying sustainability methodology in order to deliver global change and maximum commercial value, he advocates and actively utilizes the latest agro-ecological and cost-effective systems of production to achieve the highest yields. Passionate about venture capital dedicated to agriculture, he is now focusing on implementation, expansion and delivery of our vertically integrated project, along with the origination and recording of unique intellectual property regarding commercial scale neem production and use, within modern agriculture.
Maximilian Schwartz
Operations Manager
First obtaining a Bachelor’s degree from the University of Berlin, Max (30) then graduated with a Master’s degree in Economics from the Fudan University in Shanghai. Having gained intercultural experience, while working for private agencies as well as government institutions, Max is equipped with a diverse range of skills. He is well versed in the development and communication of corporate strategy through sound analysis and a diplomatic approach. Utilizing his out-of-the-box thinking and strategic management skills, he is now responsible for the operational efficiency of Primal Group. Max is driven by a passion for developing efficiency systems that maximize organizational productivity and implementing global strategies that emphasize stronger environmental, social and corporate governance criteria.