The Need to Embed Sustainability in Corporate DNA

We’ve doubled the consumption of the planet’s resources in the last 30 years. We need to start saving for the future by valuing what we have now. In order to survive, we must be accountable for our impact on Earth.

An urgent appeal on behalf of the planet, the Prince of Wales Accounting for Sustainability Project emphasizes the importance to embed sustainability into organizations’ DNA.

With British comedians Stephen Fry and Al Murray as the Earth and the Moon respectively, the film illustrates the case for financially accounting for the environmental cost of human activity.