News – Primal Group

Our Latest Video from Brazil

At the forefront of sustainable and regenerative agriculture, Primal’s agronomists are enabled by the most innovative technologies and resources at the forefront of the new Green Revolution. The combination of natural crop care solutions alongside the latest advances in AgTech allow us to nurture our neem and coconut trees in the most sustainable way possible, and to manage our project from both a productivity and environmental perspective.

Our Chairman and CEO Anthony J. Archer invites you to take a look at our newest project update video and witness the progress made across our plantations, from the planting of new neem saplings to the growth of our adolescent neem trees.

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Our Fate is Tied to the Ocean

The importance of our oceans can’t be overstated; they cover 71% of the world’s surface, contain 97% of the earth’s water and account for 99% of living space on the planet. Oceans provide us with food, transportation, energy, biodiversity and ensure climate regulation and many other aspects that modern society has taken for granted for several years. Most information about the ocean’s key role in safeguarding our planet’s health has only recently surfaced, 95% percent of the ocean is still unexplored and in terms of understanding our planet and evolving as a society that does not exploit, but nurtures the oceans, there’s still a long road ahead of us.

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ViTA: 2018 SPC Breakthrough Innovator of the Year

Primal is proud to announce that our neem powered beauty and personal care brand, ViTA, has been awarded the 2018 Sustainable Packaging Coalition’s (SPC) Innovator of the Year Award for Breakthrough Process. The SPC is a membership-based collaborative that believes in the power of major industry to make packaging more sustainable and strives to create packaging that is not only good for people but also for the environment.

“For years, society has taken the importance and interconnected nature of the ecosystems of our planet for granted. The plastic epidemic that currently plagues our oceans is just one example of the unsustainability of current business and consumption models.…

A Glimpse into a Plantation Tour

At Primal, we take great pride in our philosophy and the principles of sustainability, regenerative agriculture and futurist technologies we implement on a daily basis. We therefore greatly appreciate every opportunity to tour our investors around our project in Brazil, and share aspects of the plantations that are not fully appreciable until being on the ground and experiencing the project first hand. Given that time constraints of daily life dictate that only a limited portion of our clients can visit in person, we would like to allow those who aren’t able to visit as close an experience as possible by sharing details of some of our client visits.…

Neem and the Rise of Biofuels

The toxicity of fossil fuels has been highlighted by recent scandals involving major car manufacturers such as Volkswagen, BMW AG and Chrysler AG, using software to cheat emissions tests. Diesel, often marketed in the past as “clean fuel”, is responsible for 38,000 premature deaths per year globally due to its usage in heavily populated areas all across the world. Petroleum diesel and gasoline consist of hundreds of different chemicals blended, many of which are hazardous and toxic to both humans and the environment. In contrast, biofuels provide a clean alternative to many of the fossil fuels we currently use and can be manufactured from crops which sequestrate carbon dioxide (CO2) as they grow.…

The Impact of a Declining Bee Population on Food

One-third of the world‘s food supply relies on pollinators such as bees. Across the globe, 70 of the top 100 food crops supply 90% of the world’s nutrition. These crops are pollinated by bees, with honeybees alone being responsible for billions of dollars in crop value every year. Bees play a critical role in preserving and maintaining the world’s ecosystems and help promote biodiversity through pollination.

With the world’s population expected to reach 10 billion by 2050, the global community is under increasing pressure to find the right solutions to feed the world – and bees are among farmers’ best allies to efficiently grow crops. …

Bottled Water: Plastic’s Avenue to the Human Body

Plastic pollution is the biggest threat to the planet’s oceans. Scientists estimate that 8.3 billion metric tons of plastic has been created since global production began in 1950. 85% (6.3 billion) of that has become waste, of which only 9% has been recycled. Plastic is now ingrained in the global food chain and has been found in a multitude of living organisms, including humans.

Orb Media, a non-profit journalism organization, recently conducted a study that analyzed 259 bottles of water from 11 different brands, using a technique known as Nile red dye, to identify plastic particles in the water. Plastic and microplastic particles were found in 93% of the examined plastic and glass bottles, including bottles from well-known companies such as Coca-Cola, PepsiCo, Danone and Nestle.…

Climate-Smart Agriculture for the Empowerment of Women

“If all women in rural areas had the same access to land, technology, financial services, education and markets as men, they could increase agricultural production and reduce the number of hungry people”
Mlambo-Ngcuka, Executive Director of UN Women

Women residing in rural areas of the world play a critical role in ensuring both food and social security for their families and communities. Although rural women make up 25 percent of the world’s population and 43 percent of the agricultural labor force in developing countries, they represent the largest source of untapped potential, as they continue to have limited access to land and productive resources.…

Brazil’s Second Green Revolution – Pioneering the Evolution of Agriculture in Latin America and the World

Since the midpoint of the last century, Brazil’s progressive developments in agriculture have developed the country into the world’s 21st-century breadbasket. Transforming its tropical agriculture into a modern and resourceful one has allowed the country to become the world’s largest exporter of a variety of products like sugar, coffee, and tropical fruits.

For years, Brazilian agriculture has focused on transforming from a traditional production system with limited use of technologies, into one of the world’s most modern agricultural sectors – especially since the 1970s, an era which marked an important process of modernization, including advances in technological progress and gains in productivity.…

A Day at the Farm – Part 2

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